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Marketing Program Manager

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We're looking for a Senior level marketing consultant recognized for a high level of marketing expertise and to act as strategic thought partner for the marketing function. 

Consults, plans and develops marketing and/or sales development program strategies and practices for a corporate, cross-business or other large marketing function.

Job Description:

Responsible for conducting large marketing studies to project or forecast future marketing needs; leading implementation of marketing and/or sales development programs such as advertising, promotions, direct mail, merchandising, sales and incentive design and tracking ensuring programs adhere to compliance/privacy regulations and policies; overseeing complex marketing analyses, customer acquisition/retention, customer profile/segmentation, sales and profitability; analyzing and interpreting trends; measuring program effectiveness/P&L impact; developing marketing and/or sales development plans in support of business goals; and presents to management. 

  • Maintains a thorough understanding of diverse communities and media markets. 
  • May provide support to business or product lines in execution of sales process standards and sales behaviors, including facilitating the execution of sales related activities. 
  • May negotiate vendor contracts and manage vendor relationships. 
  • May directly manage 1-2 consultants and/or lead virtual cross-functional project teams.
  • 6+ years marketing experience.
  • Will own and drive all campaign management activities for an upcoming campaign. 

Skill set needs to be:

1. Strong campaign management experience 

2. Tactical skills, including PM to drive and manage all the activities required

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