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Marketing Program Manager

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Aquent's Fortune500 client in Woonsocket, RI is looking for a marketing Program Manager for a 3-month contract (40hrs, 5 days, on-site) with potential to extend beyond.

Summary: This position supports the customer loyalty program with a specific focus on execution of category-specific and Front Store marketing initiatives for the Category Growth Strategy team. This is a highly collaborative role working cross-functionally with Supplier Engagement, Creative and Merchandising, among others. This position reports to a Senior Marketing Manager.

Responsibilities:
1. Support execution of customer-centric marketing strategy for select Front Store categories and programs as defined by business needs, across multiple channels including Email, Direct Mail and in-store Offers at the Register
2. Business team coordinator for Email and Direct Mail from creative kick off to final release, including but not limited to:
a. Communicate with Category Growth Strategy team to understand business priorities & goals
b. Draft creative briefs and ensure timely delivery and execution within each phase of the process
c. Collaborate with Supplier Engagement team to ensure complete and accurate information for any brand specific content to be included in creative briefs
d. Lead campaign kick offs with Creative team and ensure business priorities are effectively communicated
e. Coordinate creative review rounds & approvals with internal stakeholders
3. Business team coordinator for in-store Offers at Register, including but not limited to:
a. Review offers and adjust date, copy and/or targeting within established guidelines
b. Enter offer data into marketing tool with a high degree of accuracy
4. Be knowledgeable of objectives and success metrics associated with various tactics within strategy and support execution against stated objectives

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