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Marketing Program Manager - Financial Services

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The Marketing Program Manager will drive marketing initiatives associated with new product launches to improve the marketing strategy for our client's mainstream core credit card portfolios. He/she will drive initiatives pertaining to new customer lifecycle marketing focused on cultivation and activation during the first 12 months of life. In addition he/she will be optimizing our strategy around targeting, segmentation, channel expansion and offer/incentive testing.

Our client has plans to considerably grow its Credit Cards business. It has been driving significant investment and bringing in top-notch talent into the business. The Marketing Program Manager will have an amazing opportunity to drive a significant piece of the growth taking place at our client.

Role responsibilities are as follows:

Marketing Strategy: Drive strategic development and analysis of direct-to-consumer customer lifecycle initiatives leveraging a multi-channel and integrated approach across on and offline mediums. Develop and manage associated action plans to deliver on vision. Conduct competitive analysis to determine appropriate methods/approaches to generate demand. Optimize marketing strategy by taking a disciplined approach to test and learn.

Offer Strategy: Identify innovative and/or new offer/treatment/incentives to stimulate activation and early usage

Segmentation: Identify the right target customers, and then work with the modeling teams to build models that will identify this customer set. Significant opportunities exist to optimize the current segmentation schema along multiple dimensions- channel preference,behavior dimensionality, moving from product-centricity to customer-centricity, etc.

Targeting: Finding the right product/channel combination to reach target customers is always what we strive for. The marketing channels utilized are a marketers delight- retail branches, direct mail, digital,inbound/outbound calling, and ATMs. In addition, with a slew of systemic capabilities opening up product offering options,this role provides an exciting proposition for true strategists.

Basic Qualifications:
Minimum 6+ years direct marketing experience preferably in financial services or related industry, credit card or lines/loans experience a plus
Proven experience in developing comprehensive strategies across the customer lifecycle specifically across early months on books
Advanced skills in Microsoft Office applications (Word,PowerPoint, Excel, etc)
Excellent oral and written communication skills
Detailed experience with segmentation,targeting, modeling, controlled testing and ROI analysis
Deep understanding of consumers borrowing and financial needs. Demonstrated ability to use data and consumer insights to develop compelling strategies to engage consumers and sales channels and drive business results.
Superb interpersonal skills with ability to build partnerships and influence colleagues within Marketing and across the organization
Demonstrated strategic and analytic experience

Preferred Qualifications:
MBA from top tier business school

Key Competencies
Problem solving (overcoming hurdles with and without the use of data)
Collaboration in a matrix environment

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