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Marketing Professional (Financial/Investment)

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A fantastic opportunity for an enterprising, creative and self-motivated marketing professional to join a world-leader in financial investment.

Role Overview:
This is a contract role in the EMEA Institutional Marketing team based in London. The role supports the marketing director responsible for the ‘growth’ market segment of the team – Germany, Switzerland, the Financial Institutions Group (FIG) including Italy and France, and Alternatives pan EMEA. Specifically the individual will focus on the FIG (insurance segment) to help define and deliver the marketing strategy. This role offers the opportunity to work closely with a dynamic and results driven client team – to deliver a broad marketing and client engagement strategy year-on-year.

Skills:
The marketing programme includes:
1. Strategy & Brand
2. Client Marketing & Client Communications
3. Event Marketing

Key Responsibilities:
* Together with head of ‘growth markets,’ support sales force with marketing activities, understand client relationships and business models, and develop and implement effective marketing plans and programmes.
* Develop a close working relationship with sales teams and institutional marketing teams, (including US marketing colleagues) on a day to day basis, and collaborate with the centralised (shared) marketing functions as appropriate (i.e. events, digital marketing, creative services) to deliver marketing agenda.
* Execute institutional marketing campaigns in line with the Financial Institutions Group (FIG) strategy & messaging across complete marketing mix. Designed to: drive positioning as the thought leader on insurance sector asset management issues, and provide opportunities to engage with prospects & clients to drive revenue.

Key initiatives:
* Provide clients with the latest views and insights from the company through thought leadership and proprietary research.
* Showcase the company's expertise and thought leaders to strengthen and deepen relationships with clients and prospects.
* Develop and deliver regional and local event strategy working with marketing team and in partnership with sales teams and appropriate subject matter experts.
* Raise company profile as a global leader on insurance sector asset management issues through: attendance at third party conferences including speaker opportunities, partnership with the investment communications team for PR opportunities, participation in industry awards.
* Manage FIG Global Research project on a day-to-day basis, coordinating with internal stakeholders, marketing colleagues and external vendor – including holistic campaign activity associated with the final report.
* Execute on key investment theme campaigns - with specific ownership of the fixed income campaign and support for the broader real assets campaign, including messaging, thought leadership, proprietary/industry events as well as key metrics and engagement tracking.
* Strong support for Alternatives product set / theme activation – partnering with marketing team colleagues.
* Pan-EMEA marketing projects as required.

Experience and Qualifications
Highly customer focussed and willing to provide services to both internal stakeholders and external clients
Creative and self-motivated; able to work collaboratively in a high performance team
Ability to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
Flexible and comfortable when plans change
Ability to work effectively both independently and in a team environment – adaptable and reliable with a strong ‘can do attitude’
Keen attention to detail and ability to multitask
Organisational and analytical skills
Excellent verbal and written communication skills
Interest in and good knowledge of asset management industry
Degree in relevant discipline; additional professional qualifications preferred (IMC or equivalent) and relevant professional experience (minimum: 3-5 years) in a related field or role
Excellent and proven execution skills
Experience in an international environment would be an advantage, as would the appetite to increase knowledge of institutional clients and businesses, to enhance strategic marketing input across projects

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