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Marketing Product Manager

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Our client is looking for a Marketing Product Manager with a focus on direct marketing product for consumers. The ideal talent will be responsible for but not limited to:

The Marketing Product Manager II has senior level responsibility for planning and execution of Direct-to-Consumer Marketing Programs. The role has responsibility for identifying revenue generating products; developing strategic options; optimizing existing campaigns, and executing email, direct mail, and other direct marketing campaigns for several company leading product lines. The individual will partner with cross-functional teams in Sales, Finance, and Legal to drive execution of Marketing initiatives. Individual must understand P&L statements and consumer marketing, and be able to create cost-benefit analysis, market sizing, forecasts and budget reporting for all programs and channels, including direct mail, digital strategy and telemarketing.

ESSENTIAL JOB FUNCTIONS
1. Partners with Marketing Analysts to develop targeting strategy and resulting tracking methodology for lead generation campaigns
2. Implements, executes and manages direct response activities, including direct mail, email, telemarketing, statement marketing, and list management
3. Works with vendors and internal analysts to identify new populations and/or product opportunities.
4. Collaborates with agency partners to develop creative material
5. Manages print vendor relationship and ensures budgets and timelines are met
6. Conducts analysis to evaluate processes and tests

EDUCATION / EXPERIENCE REQUIREMENTS
•Degree in Marketing, Finance, or other Business related degree required.
•Strong organizational skills, with ability to manage multiple activities at once.
•Creative, outgoing, strong ‘get-it-done’ attitude.
•Should be able to understand spreadsheets, and track budgets.
•Proficient with Excel, PowerPoint, Access and other MS Office software.
•Self-motivated and takes initiative to improve efficiencies and effectives at all times
•Strong written and verbal communication and presentation skills.
•6+ years of experience in consumer marketing required.

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