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Marketing Product Manager

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The Product Marketing Manager will develop the Market plan that will build awareness, adoption and usage of our new service. They will partner closely with the program manager, leadership team and engineering as well as with other product marketing teams across the company in order to reach the right customers, with the right message, where they are at research organizations, online and around the world.

The Product Marketing Manager will be accountable for core Product Marketing deliverables including:

• Audience centric technical positioning & messaging for these services.
• Creative, data-driven marketing experiments to test channels, methods, and messages to identify the most effective way to drive high quality awareness and adoption.
• Scalable content for channels to accelerate awareness and adoption of our service.
• Representing the marketing strategies and business impact.

Product Marketing Manager will need to:

• Have a deep understanding of the overall research service story for a set of services being developed.
• Be able to take stakeholders through an overview of the products & services, how they are unique in the market, how they are supported, and where we plan on taking them in the future.

Experience:

• Previous product marketing experience is required
• Experience developing Market plans
• Excellent communication skills with experience in having technical and non-technical discussions with engineers
• A profound sense of ownership and accountability is absolutely required alongside the ability to influence, inspire large and sometimes skeptical audiences
• A bachelor’s degree (or equivalent) in Business Management, Marketing or a related discipline is required. MBA is a plus.

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