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Marketing Product Manager

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Seeking a Marketing Product Manager to work with actuators for our client's industrial automation division. This is a temp-to-perm position in Novi, MI.

RESPONSIBILITIES:
-Product programs to support incremental sales and Target Accounts.
-Strategic sales strategy to combat competition and gain share.
-Analyze market segments to determine product development opportunities. Employs top down and bottom up marketing techniques to determine market potential.
-Analyze opportunities for new products to determine salability including pricing and margin review.
-Coordinate product developments through Engineering. Provides guidance to Engineering in the form of MDS (Marketing Data Sheet), and VOC (Voice of the Customer) information.
-Develop launch packages, including catalog sheets and training material for new products training material includes both technical product information and market/customer specific sales presentations.
-Responsible for development, execution and analysis of Market surveys to support new product development and sales lead generation.
-Determine what enhancements are necessary to keep products ahead of the competition through detailed competitive capability analysis.
-Work with subsidiaries to coordinate worldwide needs to new products, and salability of products in the U.S. that were developed elsewhere.
-Provide forecasting for sales of new products based on customer potential and target account analysis.
-Track the effectiveness of new products and general product modifications through comparison of monthly sales vs. plan.
-Prepare executive summaries for AR's on capital expenditures related to new products

REQUIREMENTS:
-Bachelors Degree in Marketing or Bachelors Degree in Engineering.
-3-5 years experience in Marketing Management Experience in product development
-Knowledge of Fluid Power Industry; Technical aptitude
-Proficient with use of PC: MS Office Software Suite
-Excellent communication skills, Supervisory Potential

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