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Marketing Product Manager

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Our client is a large financial institution in Charlotte, NC and they are looking for a Marketing Product Manager to join their digital marketing team for a 12 to 18 month contract. This job is 40 hours a week, health benefits and 401K offered through Aquent.

Our client is looking for a Marketing Product Manager to assist with the development and execution of digital marketing tactics that increase awareness and consideration of specific products, drive online traffic and deepen relationships with primary target audiences. The Marketing Product Manager will use data and measurement techniques to analyze results and provide recommendations for tactical executions to improve results. The Marketing Product Manager will provide updates on creative and program development to key partners and stakeholders, assist with reporting and sharing of results with key partners and stakeholders and monthly business review routines as assigned.

Job Requirements for Marketing Product Manager:
• Minimum of 3 years experience in digital marketing execution
• Program management experience
• Experience executing digital marketing plans, providing program analytics/measurement and optimization recommendations
• Experience developing compelling/effective creative assets and flawless execution of campaigns
• Experience working in and across a complex organization with multiple partners and stakeholders
• Ability to work in a complex/matrixed environment, proactively manage multiple projects simultaneously, understand priorities and adapt to change
• Strong communication and presentation skills
• Proficiency with Microsoft Office software, particularly PowerPoint and Excel
• Ability to navigate complex spreadsheets
• Ability to execute basic formulas (sums, averages, etc. – no macros) and create graphs/charts (validate and provide assessment results)
• Functional understanding of basic statistics (e.g. weighted averages, percent increase/decrease, etc.)

Desired Skills of Marketing Product Manager:
• Background in financial services
• Agency experience
• Experience in email communications and sales

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