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Marketing Product Manager

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Our client is a large financial institution in Wilmington, DE and they are looking for a Marketing Product Manager to join their team for a 12 to 18 month contract. This is 40 hours a week, Monday through Friday and health benefits and 401K is offered through Aquent.

The Marketing Product Manager will help to develop and manage highly complex marketing strategies for Savings and Safe Deposit Box products, as well as company Anti-Money Laundering and Privacy efforts. The Marketing Product Manager will manage complex communications programs from concept to execution. Responsibilities of the Marketing Product Manager will include strategy development, message development, writing and designing materials, managing channel leads, and coordination of reviews, approvals and distribution of materials.

Required Skills for Marketing Product Manager:
• Demonstrated Marketing acumen and experience including: Integrated communications, with experience in multi-channel initiatives - advertising, direct marketing (direct marketing/e-commerce), point of sale and sales collateral
• Proven ability to develop and execute strategic marketing programs across a variety of channels
• Understanding of Consumer Research and its application to marketing
• Agency and/or vendor partner management experience

Desired Skills for Marketing Product Manager:
• Experience with targeted marketing campaigns (Direct Marketing, E-mail, Online, etc.) including target selection, design, tactical implementation and back-end tracking

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