Do you love digital marketing tools? Are you interested in helping businesses grow with MarTech? We have a great opportunity with a strong financial brand for a Marketing Platform Specialist!
The Marketing Platform Specialist will be the primary interface for managing the day-to-day processes, defects, and issue management of marketing's field-facing marketing tools and field websites platform.
• Manages the defects, issues, tracking and reporting systems for various marketing tools and platforms. Responsible for communication and driving for resolution of all defects and issues.
Platforms involved will include:
o Marketing Portal
o Newsletter Program
o MRC CRM
o Field Websites
o Lead Management
• Primary liaison between all marketing divisions, across functional departments and outside partners in regards to issues and defects for these platforms.
• Leverages existing processes and systems to provide tracking and reporting of all issues and defects.
• Act as a Business analyst for various marketing projects with a focus on developing requirements, coordinating execution across internal and external stakeholders, supporting testing efforts, and assisting in launch activities
• Assist with lead generation activities tied to marketing initiatives
• Manage online educational resources on internal intranet site
• Create and test online seminars and events along with other marketing materials using 3rd party software