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Marketing Platform Specialist

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Do you love digital marketing tools? Are you interested in helping businesses grow with MarTech? We have a great opportunity with a strong financial brand for a Marketing Platform Specialist!


The Marketing Platform Specialist will be the primary interface for managing the day-to-day processes, defects, and issue management of marketing's field-facing marketing tools and field websites platform. 


Principal Accountabilities 

• Manages the defects, issues, tracking and reporting systems for various marketing tools and platforms. Responsible for communication and driving for resolution of all defects and issues. 


Platforms involved will include: 

o Marketing Portal 

o Newsletter Program 


o Field Websites 

o Lead Management 

• Primary liaison between all marketing divisions, across functional departments and outside partners in regards to issues and defects for these platforms. 

• Leverages existing processes and systems to provide tracking and reporting of all issues and defects. 


Other Responsibilities 

• Act as a Business analyst for various marketing projects with a focus on developing requirements, coordinating execution across internal and external stakeholders, supporting testing efforts, and assisting in launch activities 

• Assist with lead generation activities tied to marketing initiatives 

• Manage online educational resources on internal intranet site 

• Create and test online seminars and events along with other marketing materials using 3rd party software

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