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Marketing Operations Specialist

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Marketing Operations Specialist

The Marketing Operations Specialist will be responsible for daily setup and execution of marketing campaigns. Primary role will be to support this client's in-house, online marketing efforts across many channels.

Job Requirements: 

  • 1+ years of experience using a marketing automation software (Marketo, Hubspot, Pardo, Eloqua, etc.)
  • 1+ years working with databases, processes and procedures
  • Strong attention to detail and accuracy. Ability to grasp business operations and solve problems
  • Extremely organized
  • Willing to ask questions

Nice to haves: 

  • Working knowledge of HTML/CSS
  • Familiar with multi touch marketing automation atrribution software, like Bizible.com

Responsibilities: 

  • Manage and build lists for campaigns, import records and help manage database integrity
  • Evaluation and analyze data to minimize any duplicate records and combine necessary data
  • Maintain strict Marketing system data governance
  • Create Salesforce reports to help marketing teams increase effectiveness across channels
  • Troubleshoot and test campaigns, workflows and data issues
  • Provide campaign analytics to other parties within marketing and document campaign performance
  • Assist in implementing and optimizing the Martech stack as it continues to grow
  • Help manage email compliance with privacy laws, including CAN-SPAM, CASL and GDPR

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