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Marketing Operations Manager

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Our CPG client is seeking a Marketing Operations Manager to join their team on a contract basis!

The Marketing Operations Manager is responsible managing marketing data, relationships with venders, identify and review data. This individual will be responsible to improving operations across all marketing and shopper marketing initiatives by working closely with internal teams and external agencies. This individual must have strong analytical and problem solving skills, especially in analyzing, understanding, and clearly communicating the customer decision journey with traditional methods.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Drive improvement of the operations across all marketing and shopper marketing initiatives through close collaboration with the internal teams as well as coordination of the external agencies
• Own and manage marketing data; manage relationships with vendors; identify and review new data sources consult these with the Director of Consumer Insights
• Coordinate creative work with the marketing agencies to optimize results
• Manage artwork and labels to ensure all labels are up to date in compliance; manage changes in labels
• Manage maintenance of the product websites together with the brand team, IT team and digital agencies
• Work with the Shopper Marketing team and the agencies to ensure effective execution of shopper marketing initiatives (e.g., couponing)

EDUCATION, EXPERIENCE, AND QUALIFICATIONS:

• Bachelor’s Degree required, MBA preferred
• Minimum 8-10+ years’ experience in Marketing, Brand Management and/or Field Sales, with significant experience in consumer analytics, consumer promotions, market research and shopper marketing for a large CPG brand
• CPG experience within traditional channels (grocery, mass merchants, drug, convenience) preferred
• Excellent influencing, collaborating and negotiating skills, with experience leading alignment in a cross-functional organization
• Presence and leadership to effectively collaborate to develop programs with accounts
• Strong analytical and problem solving skills, especially in analyzing, understanding, and clearly communicating the customer decision journey with traditional methods (e.g., survey analytics)
• Able to clearly communicate at all levels of the organization
• Able to effectively manage, negotiate with, and deliver results working with external resources

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