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Marketing Operations Manager

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You will be responsible for leading the end-to-end operations, project management and tracking for B2B and B2C integrated marketing campaign set up. Working through, initiation, requirements gathering, development, execution tracking, and optimization to ensure timely, on budget and accurate campaign delivery. You will also provide strategic guidance to the team as to how to best operationalize initiatives. The campaigns could be created using digital (magento/marketo landing pages, display, search, social, mobile) and/or traditional (email, direct mail, events) also insuring accurate tracking of all campaigns. You must have hands on knowledge of Marketo and Magento and strong collaboration skills as you will work closely with creative, marketing, sales, and centralized IT teams This position is located in New York City, New York.



Responsibilities

· Lead operations team and run operations meetings capturing and tracking progress for action items, issues and risks and identifying dependencies / gaps in the plan and providing guidance on mitigating risks.

· Ensure campaign goals/ KPIs are defined (during requirements gathering phase) tracked (during development phase) and measured and engage with key resources (e.g. Creative, IT, Privacy, Legal) on an as needed basis.

· Develop and manage integrated campaign project plans for all operational activities and oversee campaign development through coordination with internal and external stakeholders.

· Manage and administer B2C Magento ecommerce and B2B Marketo marketing automation initiatives across multiple touch points/assets -- and help optimize marketing campaign effectiveness and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via MH Professional website.

· Take ownership of the master file contact database for greater campaign effectiveness through continuous optimization of segmentation, lead routing/follow-up process, and file expansion (data enhancement, cleansing, normalization, acquisition).

· Work collaboratively with creative, marketing, sales, product and IT teams to maximize the effectiveness of e-commerce and marketing automation to drive both quantity and quality of leads, improve conversions drive database growth, and increased revenue.

· Oversee creation of dashboards and reports to ensure accurate tracking and reporting of all marketing campaigns and channel touchpoints.

· Coordinate online marketing lead-generation and e-commerce sales efforts, including search marketing (SEO & PPC), social, content marketing (webinars, free trials, direct marketing) with Marketo and Magento programs.

· Design and execute A/B and multivariate testing on emails and landing pages to continually maximize performance/ROI.

· Ensure quality assurance process and deliverables meet all end-to-end and other functional testing requirements, identifying opportunities for process improvement / enhancement and provide suggestions to optimize.




Skills & Experience


· 5 to 7 total years’ experience in B2B and B2C marketing operations.


· 2 to 4 years’ hands-on experience administering marketing automation tools (Marketo, Eloqua, Pardot).


· 1 to 3 years’ experience with Salesforce.


· At least 1 year hands on experience with Magento.


· Hands on experience with Google Analytics.


· Understanding of lead management processes and technologies.


· Experienced in data maintenance and data hygiene tactics.


· Familiarity with digital marketing analytics.


· Strong understanding of marketing operations best practices.


· Strong process and quality orientation with attention to detail.


· Solid project management skills with demonstrated ability to work on multiple projects simultaneously.


· Collaborative, motivated, organized, high energy team player who likes to initiate/lead processes with credibility and deliver results.


· Excellent communication skills (verbal, written, presentation), ability to present to management, stakeholders and think strategically.


· Four year degree in business, marketing, mathematics, database administration or related field.

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