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Marketing Operations Director

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Our Healthcare client has a Contract-to-Hire opportunity for a Marketing Operations Director.  However having someone who has come from a large organization is ideal. The client is will to consider candidates from East Coast US from DC to Boston preferred – near an airport.

This person must have:
-          Marketing background
-          Dynamic personality that can motivate production staff
-          An innate energy to collaborate; proven record
-          All of that married with the ability to be very process and quality driven

The primary purpose of the role is to interpret and execute against the defined brand strategy, by designing and delivering integrated campaigns across multiple on and offline channels. The secondary purpose of the role is to drive overall governance of the function, whether through quality assurance, vendor management, reporting/MI or project definition and implementation. As Marketing Operations Director you will work in a highly collaborate environment to create scalable processes that ensure best practices and results across our diverse segment. You will manage both employee and vendor production in all marketing mediums. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company, and you’ll need to be able to work with project managers and BA’s across the business to determine the right solution and implementation path. You need to quickly establish credibility with leadership across Marketing and the greater organization. It is imperative that you have excellent collaboration skills and attitude about leading people through change.

Responsibilities:
• Work with the Brand Strategy and Communications Director to interpret the brand direction for each channel, segment and territory. Agree the right balance between global consistency and regional resonance and work with team to execute.
• Quality assurance of all marketing output.
• Govern the house style and tone across all channels. Create and monitor performance metrics to ensure any modifications are controlled and justified.
• Work across the leadership team to create a portfolio of content and design solutions for multiple scenarios, driving consistency and efficiency and assisting in efforts to deliver coherent and aligned market messaging.
• Manage and optimize the use of both employee and vendor production writing and design resources in print, email and web.
• Responsible for all digital and mobile updates needed to support our: intranet, public site, campaign pages, apps, microsites and secure portals. Manage and collaborate for social marketing – posting, listening and analytics.
• Establish and maintain a strong strategic relationship with a regional GM. Collaborate to create a shared understanding of regional priorities and marketing alignment to resources and budget. Share insights across the Marketing Leadership team for all relevant present and future initiatives.
• Overall governance of spend across all marketing functions and regions.
• Manage all aspects of marketing resource management from from market scan through implementation and team training across functions (to include Product, Legal and Compliance).
• Accountable for delivery of a robust and compliant Email Marketing platform, and development of in house capability to derive optimal return on campaign delivery.
• Work with the Editorial team to develop internal and external content marketing vehicles such as Latitude (employee e-newsletter) and Coverage (broker and plan sponsor e-newsletters). Engage Editorial team in robust debate about future content topics based on performance analytics.
• Establish marketing performance dashboard to report on volume, capacity, ROI and improvements required across all channels. Establish campaign reporting for major initiatives. Work with vendors to integrate data sources and drive consolidated campaign reporting.
• Establish and maintain scalable processes that ensure best practices in all aspects of our execution from campaigns, lead management, social and more.
• Create, maintain and share metrics reports on marketing activities and effectiveness and business impact. Analyze this data and make recommendations on effective channel choice, spend and creative development.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

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