These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Marketing Operations Coordinator - Marketo

0 people like this description

Our client, a global leader in home security technology, is in immediate need for a full-time, temp-to-hire Marketing Operations Coordinator with experience in Marketo to join their marketing team in San Diego. If you’re an emerging expert in marketing programs, demand generation, and can lead nurturing methodologies across top, middle, and bottom of funnel, we want to hear from you! The ideal candidate is a a Marketo guru and is excited about helping us create a best in class demand generation department.

Responsibilities
- Support marketing campaign execution across Marketo and Salesforce, from email sends to list segmentation, lead workflow, and reporting;
- Manage prospect and customer databases, maintain data cleanliness, list uploads, target segmentation, and touch cadences;
- Design and execute all email marketing and nurturing campaigns that align to key initiatives and goals, use UTM codes to track content and channel effectiveness;
- Develop landing pages to support marketing programs;
- Work closely with marketing managers and sales team to develop a closed-loop feedback process that provides insight into the effectiveness of marketing campaigns;
- Assist in developing and maintaining marketing automation processes, procedures, programs and technical processes and workflows in Marketo;
- Build and report on KPIs, including campaign performance, company’s pipeline, and revenue attribution;
- Participate in day-to-day marketing activities as needed.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs