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Marketing Officer

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The Marketing Officer is responsible for developing and implementing integrated tactical marketing plans in line with strategic marketing priorities. The key focus is on generating leads for Recruitment teams and supporting conversion of prospective students from enquiry, application through to acceptance and enrolment. Each Marketing Officer will be responsible for supporting a faculty and/or leading the delivery of a central marketing activity or campaign.

Main Activities and Responsibilities:
1. To work with the Manager and Head of Marketing to develop and implement proactive marketing programmes to engage prospective students and generate enquiries and applications
2. To work with the Manager and Faculties to develop and agree an annual marketing plan for one of the faculties in line with both Marketing and Faculty business plans.
3. To lead and facilitate the implementation of the faculty marketing plan, working closely with colleagues in Marketing, Recruitment, and where relevant external suppliers, to prioritise and co-ordinate the delivery of agreed activities
4. To act as an ‘account handler’ and provide advice and support to faculties. Develop effective working relationships and proactively liaise with the Faculty to keep plans up-to-date and faculty informed of progress
5. To lead on the development and delivery of a central marketing activity as agreed with the line Manager. This could include: production of the prospectuses or enrolment communications
6. To identify market trends, monitor application statistics, gather customer insight to help inform the development of faculty marketing plans and contribute to university’s marketing strategy
7. Ongoing evaluation and measurement of all marketing activities undertaken
8. Ensure consistent application of the university’s brand across all print and digital media in line with brand strategy
9. To manage relevant marketing budgets, ensure value for money and that the procurement of marketing goods and services meets the university’s financial regulations
10. Stay up-to-date with the latest marketing developments, including new technology, and develop and share best practice in sector
11. To take on such other duties and responsibilities as delegated by the Head of Department or other relevant manager (as required).

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