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Marketing Manager with Loyalty and Retention

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One year assignment with possibility for extension or perm with Fortune 500 Tech company located in Mississauga!​

Responsibilities

This position will represent the voice of our customers, accountable for driving the end-to-end execution of accountant marketing and digital engagement programs, collaborating daily with creative agencies and peers in Marketing, Sales, Product Management, Support, Finance and Analytics, locally and globally. The candidate will own and execute marketing activities and related analysis that drive engagement and deliver amazing experiences to our cloud and desktop members.

• Develop 1 to 3-year marketing plan and working closely with appropriate channels and product teams, ensuring strategy alignment and excellence in plan delivery

• Execute on the brand and go-to-market strategy consistently with end-to-end thinking across the ecosystem, channels and customer touchpoints

• Uncover new qualitative and quantitative customer insights and leverage deep empathy to drive hypothesis-driven testing, decisions and influence product to solve for the most important customer problems

• Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal (active usage, cross-sell, attach, retention, loyalty)

• Understand a variety of digital marketing platforms, including in-product discovery, SaaS, paid search, display, email, affiliates, social media and mobile, and effectively integrate efforts across platforms

• Work with Support team as the primary marketing point of contact addressing call drivers and escalations

• Work with cross-functional launch teams as the marketing point-of-contact for annual desktop software releases

• Deliver marketing and product email communications and a monthly newsletter, from creation of marketing briefs, flawless execution with agency partners, QA and post-program reporting/analysis

• Manage the team’s email segmentation calendar, and help drive a cohesive plan for email communications to the accountant, bookkeeper and educator segments

• Assist in soliciting customer feedback and insights about our offerings and programs on  regular basis

• Manage customer growth and loyalty programs with channel marketing agency, ensuring compliance with channel program contracts/terms

• Drive changes in customer behaviour to improve KPI performance, understand conversion levers and leverage those to achieve success throughout the conversion funnel, including lifetime value of customers and cost of acquisition for small business customers through accountants

 

Qualifications

• Bachelor’s degree in Business/Marketing required 

• 2 to 3 years of business experience leading complex marketing strategy, loyalty programs and cross-functional execution

• Experience in customer or product marketing in a B2B environment

• Preference for candidates currently in technology or SaaS industries 

• Proven track record in a variety of marketing disciplines including digital marketing, direct marketing, product marketing, customer or retention/loyalty marketing

• Passion for delighting customers and using customer insights to improve end-to-end experiences

• Experience and knowledge of email marketing campaign management and marketing automation tools

• Strong project management skills, detail-oriented and ability to stay highly organized

• Effective and efficient at operating independently and able to manage multiple tasks and projects simultaneously

• Results-oriented mindset with a track record of focusing on high impact activities and driving initiatives through to execution, with good follow-through with post-analysis

• Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly-matrixed, distributed and fast-moving, ever changing environment

• Excellent interpersonal skills to interact with customers, partners and other external stakeholders

• Outstanding verbal and written communicator

• Bilingual an asset

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