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Marketing Manager, User Growth

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A healthcare software company is in search of a Marketing Manager to join their User Growth team to work with the client's consumer marketing strategists and channel marketing team to lead the creation and execution of direct-to-consumer marketing campaigns that drive registration and ongoing usage from launch.

WHAT YOU'LL BE DOING
Work with the country’s largest and most innovative employers to create, execute, and measure launch marketing campaigns that promote the client's software to employees
Support outbound marketing efforts
Design and manage effective incentive programs that drive engagement
Analyze the results of your work, then adapt marketing strategy to increase impact
Manage relationships with creative agencies and direct marketing channel delivery partners

WHT YOU'LL NEED:
Prior professional experience in a role responsible for consumer marketing, product marketing, or employee communications
Experience creating online marketing and traditional off-line materials, and exposure to branding principles and design aesthetics
Understanding of and respect for the role of the consumer in the business of healthcare
Healthcare industry and employee benefits experience not required, but a plus
Experience with marketing analytics, including segmentation and ROI metrics
Enthusiasm for working directly with customers in a consultative fashion
Ability to professionally present findings, results and ideas to others; excellent writing skills, demonstrated expertise with Excel and PowerPoint
Knack for forming productive working relationships in a decentralized, growing organization
Positive attitude, comfort with ambiguity
MBA strongly preferred; BA/BS required

Please apply now if interested!

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