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Marketing Manager TV Products Marketing

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Location-West London
Duration – 3 months rolling
Rate – £38k pro rata all in
Hours – 37.5

Further Details on role; -
Brand new role that has been created working within our clients sales & marketing team – TV Products

Our client needs a strong B2C experiences marketer for an app they have already released. The role requires a person some to be dedicated to this area and build a marketing strategy. Our client is looking for a candidate with a good mix of a traditional and Digital. The ideal candidate will have experience successfully promoting video apps in order to drive awareness and increase downloads. Some apps are free and others are paid for so you will need to have experience with customer journeys.


Key Responsibilities

• Day-to-day responsibility for the marketing and delivery of P&L targets for TV apps and the introduction of new features to deliver a market leading experience in and out of home.
• Working with the business to set, drive and deliver the relevant metrics for the products (including new subscribers, net growth and churn)
• Deliver strategic marketing plans to communicate short and long term goals for all products, identifying target audiences and develop targeting and segmentation strategies
• Conduct in-depth performance analysis to optimise sales performance
• Drive proposition changes, managing stakeholders across the business
• Define, develop & execute the sales & marketing strategy for TV apps, managing a wide range of stakeholders (customer insight, commercial finance, operations, sales & creative teams) to deliver
• Review all marketing activity to ensure consistent messaging, positioning and pricing


Candidate Requirements

• Educated to degree level or Marketing Qualifications e.g. CIM or IDM or compensating work experience
• Integrated marketing experience across the wide range of offline/online channels
• Marketing and comms planning
• Be numerate and have strong commercial acumen
• Results driven can do attitude
• Self-starter, happy to take initiative and make decisions
• Confident communicator and presenter

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