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Marketing Manager (Must Have Beauty & Skincare Experience)

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A global beauty and skincare company in New York is looking to bring on a Marketing Manager for a maternity leave coverage (6 month contract).

Position is responsible for managing and developing global marketing activities for Skincare, Hybrids, Fragrance, Sampling & Repromotes. Will work directly with Director to lead development of marketing plans and strategies, and liaise with colleagues in the regional affiliates to ensure successful execution.

RESPONSIBILITIES:
• Supports Director in adapting the overall Skincare & Hybrids calendar and support elements to ensure regional and local market relevancy
• Participates in the conceptual development of new products, marketing support programs, and analysis of strategic fit
• Conducts Skincare & Hybrids category competitive analysis and ongoing updates for the Marketing team and Senior Management. Responsible for developing quarterly reports and commentary to recap business dynamics along with developing related recommendations.
• Drives the new launch programs timely execution by collaborating with cross functional partner groups. (includes but not limited to Global Business Supply Chain (GBSC), Product Development, Packaging, Design, Global Supply (GSR), Creative, and Education.)
• Ensures key timetable dates are met in coordination with Global Business Supply Chain.
• Develops marketing forecast estimates and collaborates with Global Business Planning to finalize recommendation.
• Prepares all paperwork and briefing to initiate program development
• Assists Director in with new product pricing recommendations and collaborates with affiliate/regional marketing and International Pricing to finalize recommendation.
• Prepares forecast offerings and bulletins detailing new program introduction and execution.
• Develops COGs estimates in partnership with Finance and liaises with cross-functional team to ensure target COGs is met. Liaises with Packaging, GSR, and Finance to manage COGS updates through completion of new product development inclusive of the feasibility process.
• Supports Director in the development, management, and execution of overall Skincare & Hybrids category strategy
• Manage repromote programs, including brainstorming of themes, development of collateral and merchandising and development of related product offerings
• Drive sampling program to ensure it contributes to overall brand strategy and fits the needs of all regions; oversee all elements of sampling, from concept to development to launch.
• Prepares regular subcategory reviews, strategies and programs. Performs ad hoc analysis upon request.
• Supports Director in the financial management of category, need gap analysis and in driving business mix.
• Responsible for SKU management for managed categories.
• Supports Director with management of cross-team initiatives as assigned (e.g., merchandising coordination and development, etc.)
• Stays abreast of competitive activity, consumer insights and trends at the global level and across key regions/markets.
• Assists Director with support plan strategy development and briefing to partner groups including but not limited to: Creative, Copy, Merchandising, Public Relations, Education, Digital, CRM, Events
• Participates in cross-functional concept meetings and brainstorm sessions with Creative, Digital, Merchandising, PR, Education and Special Events to drive development of impactful 360 launch support Follow up with cross-functional partners via recaps and status meetings to drive execution of key deliverables.
• Prepares presentations for various senior management meetings, as well as strategy, brand summit, calendar meetings, quarterly business review, pricing, competitive reviews, regional roundtables, etc.
• Supports Director in preparation for cross-functional task force meetings for new launches as needed.
• Prepares recaps following all weekly status meetings internally and with partner groups.

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