The Marketing Manager serves as a liaison to various Litigation practices including Antitrust, IP Litigation and Supreme Court and Appellate. Marketing Manager will work directly with the partners in the practices to develop and execute clear strategies and business plans, and manage an aligned range of business development and marketing initiatives.
Projects may include: securing panel and other appointments through the submission of written proposals/pitches; managing and assisting with the maintenance of business development and marketing collateral for the group (including experience databases); working with the practice leaders to monitor progress against planned priorities; preparing and supervising directory submissions and improving the profile of the practices and developing strategy for participation in or planning of major events. Position takes an active role in learning about these and other practices and developing the groups’ and the firm’s internal knowledge about its clients and business in order to foster cross-selling.
Strategic Practice and Client Development
Consults with Practice Area Team (PAT) leaders and key partners on development and coordination of marketing and client development plans for the practice and individual lawyers within the PAT.
Attends and contributes to PAT meetings and planning sessions.
Tracks and analyzes practice initiatives and how those initiatives impact the practice’s budget and provides evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.
Evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the practices.
Manages, develops and refines processes and procedures relating to the practice's business development "infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal lists, etc. are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.
Coordinates with Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.
Proposals and Pitches
Serves as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary.
Spearheads briefing discussions to propose and/or understand the opportunity.
Writes new business proposals and produces targeted, tailored responses to RFIs/ RFPs.
Serves as advisor in preparing and rehearsing pitch teams.
Supports follow-up and debrief activities post-pitch and reports them back to firm leaders.
Other Marketing and Profile-raising Activities
Leads practice area's submission of rankings, surveys, league tables and other ratings information.
Works with Regional Marketing Programs teams to hold company-sponsored and other co-hosted programs and events.
Coordinates with Communication team on PR opportunities.
Recommends and facilitates the involvement of firm lawyers in professional organizations that will enhance the visibility of the lawyers and the firm in global and industry platforms.
Participates in hiring, managing and developing junior members of their team.
Oversees daily operations and reviews staff work.
Manages professional development of staff goal setting, coaching and training.
Prepares annual performance appraisals and provides timely feedback on performance.