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Marketing Manager, International Brands Division

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Marketing Manager, International Brands Division

Our client is looking for a Marketing Manager with deep Consumer Goods experience and an entrepreneurial bent to assess and build the company's presence in the value store channel. This role reports directly to the president of the division. A blend of business and brand management and effective leadership skills are critical to this role.

Key responsibilities can include:

Set brand strategies and lead agencies to develop strategic marketing plans, including Annual Business Plans, to meet business objectives.
Recommend adjustments to strategy and plans as needed, considering competitive initiatives and progress against business objectives.
Lead, motivate, and partner with cross-functional teams (e.g., Sales, Supply Chain, Operations, R&D and Finance) to implement business plans.
Manage the day-to-day business operations, including:
Execution of marketing programs including advertising, consumer promotions, packaging, websites and Point of Sale.
P&L, managing business risks and opportunities, and identifying course-correction initiatives when necessary.
Business analysis (e.g., Nielsen, Homescan, and other syndicated research)
Financial and volume forecast
Budget management, including Cost of Goods Sold management, SKU rationalization and renovation projects.
Competitive monitoring and response.
Create strategic communication strategy, manage advertising development, and be the key daily interface with the Advertising Agency. Lead advertising brief and media brief development.
Execute key strategic innovation; identify consumer insights, develop concepts/positioning, assess market potential, develop capital and capacity needs, and lead cross-functional team to quickly bring viable innovation to market.
Define innovation strategy and create significant “white space” opportunities. Align key stakeholders and leverage Nestle technical resources and expertise.
Partner with Customer Marketing to develop account/channel-specific initiatives.
Lead the preparation and presentation of new product initiatives and marketing plans at annual National Rally.
Direct and coach performance of Brand Assistants and Associate Brand Managers.
Motivate direct reports, assist in goal setting, provide performance feedback & development opportunities and resolve issues.

Skills Required:

Qualified candidates will have demonstrated the following skills through specific work experiences and identifiable business results:

Ability to influence and lead others, including those outside of the Marketing function.
Passion for identifying consumer insights and transforming insights into significant product and marketing innovation.
Ability to translate strategic thinking into strong business results.
Deep understanding of key leverageable drivers of the P&L.
Quantitative strength in analyzing data and synthesizing learning into insights and actions.
Proven leadership and cross-functional project lead experience.
Strong sense of urgency, even when managing projects with long lead times.
Adaptability and flexibility to meet changing priorities and adjust to different management styles.
Extensive project management skills and attention to detail.

Other Qualifications:

5 years of brand management experience with a top-tier CPG firm.
Digital marketing experience is a plus.
BA required; MBA preferred.

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