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Marketing Manager III

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We’re looking for a B2B digital marketing rock-star to join our global marketing team. This role will be responsible for developing digital marketing programs aimed at increasing customer demand. You will be responsible for maximizing engagement, adoption, retention, and growth through the development of digital marketing programs that generate leads and increase merchant acquisition. If you are looking for an opportunity where you can create, own and execute new and exciting B2B digital marketing programs, this is the role you want. 

Primary Responsibilities 
The Global Digital Marketing Manager is responsible for building and managing digital marketing programs that generate demand and inform our merchants in ways that positively impact their business and their perception of our client. This is a digital marketing generalist position. This role will be responsible for managing multiple digital marketing channels. 

Scope includes: 
• Drive customer demand through digital marketing programs. Programs may include but are not limited to; paid search, paid social, display advertising, retargeting, webinars and endemic publisher programs. 
• Improve paid search performance through effective management of global SEM agency. 
• Drive new demand with multi-channel digital marketing campaigns. 
• Scale digital marketing programs through the development of processes and procedures that will improve efficiency. 
• Utilize new and innovative marketing tools to help drive demand; contribute to expansion of digital marketing tech-stack. 
• Work with manager to help develop annual marketing plans and forecasts. 
• Collaborate with marketing automation team and Lead Nurture Marketing Manager to ensure leads generated from digital programs are properly nurtured and enriched. 
• Partner with Marcom and web team to ensure website is optimized for organic search. 
• Collaborate with US Partner Marketing Manager to ensure partner referral programs are optimized and generating demand at full capacity. 
• Serve as one of the teams’ lead generation experts. Share key learnings and processes with other regions. 
• Collaborate with sales and account management to develop innovative marketing campaigns designed to engage prospective and existing customers. 
• Measure, monitor, and optimize the performance of demand generation programs to achieve productivity and efficiency targets. 
• Work closely with Marcom to develop content needed to support digital marketing programs. 
• Serve as one of the team’s digital marketing experts. Stay up-to-date on best practices, platform updates, and marketing trends. 
• Work closely with sales, account management, integration, product management, and marketing teams to achieve organizational and departmental goals. 
• Manage internal & external agencies and creative partners as needed. 
• Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement. 
• Partner with BI team to develop and maintain digital marketing dashboards and reports. 

Key Capabilities: 
• Deep knowledge of digital marketing best practices – experience with SEM, SEO, display advertising, retargeting, social and marketing automation are a must. 
• Deep knowledge of business-to-business marketing methods (specifically lead generation), tools and strategies; ability to plan, develop and execute complex multi-channel campaigns that drive merchant engagement, registration and launch. 
• Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs. 
• Strengths in problem solving and issue-resolution, ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multitask. 
• Outstanding skills at initiating, managing and growing strategic relationships with customers, vendors and internal stakeholders. 
• Experience working with a marketing automation tool (Marketo certified) and using Salesforce.com to track campaign ROI. 
• Team-oriented, with the ability to work with and influence others in remote organizations. 

 

 

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