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Marketing Manager (Health & Wellness)

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Our client is looking to hire a Marketing Manager for a 3-month contract role. This will be responsible for managing communications strategy to attract and activate consumers in health and wellness programs in order to achieve program participation goals. This position will have direct involvement in designing, developing and deploying marketing communications.

Responsibilities Include:
• Design, implement and manage marketing programs focusing on building awareness and driving consumer engagement with their health and wellness benefits.
• Ensure alignment of member engagement strategy with overall client communications strategy, branding, culture and solution design.
• Develop consumer communications strategy and campaign plans including test strategies to maximize response
• Develop and pilot new consumer engagement approaches and programs
• Monitor results and modify strategy accordingly
• Work with peers to integrate efforts and share best practices
• Understand consumer mindset and barriers to adoption by leading and coordinating consumer research
• Work with internal and external marketing and creative services to meet program objectives and develop multi-modal, integrated campaigns
• Represent marketing and the consumer experience on cross functional team
• Develop and manage custom communication client budgets to support recommended strategies.

Qualifications:
• Bachelor’s degree in business management, marketing, communications or advertising or relevant work experience
• 3-5 years of experience in consumer marketing/direct response marketing
• 3-5 years of experience managing and prioritizing several deliverables
• Experience working directly with clients preferred
• Preference for experience in digital media, email marketing/online marketing
• Proficiency in Microsoft office suite especially PowerPoint

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