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Marketing Manager (Events & Demand Generation)

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Develop Demand Generation Plans to support our Industry Tier 1 Events to drive Awareness/Reach, Engagement and Leads.

Responsibilities include:


• Work with Industry Marketing team to understand target audience and key messages; build strong relationships with key internal stakeholders
• Act as Program Lead and work with Industry Marketing, Sales and WW Events to ensure our event presence is on strategy and consistent
• Develop end-to-end Demand Gen plans across all relevant channels (blogs, social, web, etc.). Present updates to plan on monthly stakeholder calls
• Set, communicate and maintain marketing timelines and priorities for events
• Create Field Demand Gen Bill of materials (BOM), including Event invites, Social posts/banners, Images, Email signatures, Motion graphic, event 1-pager, “sizzle slide”
• Create Event Landing Page and produce timeline for page build-out / editorial calendar for content updates
• Create Social Media organic and paid plan and Paid Media Plan in conjunction with Social lead / Paid Media Lead to drive Awareness and Reach, showcasing our engagement at the Event. Includes customer and partner promotion (if in our booth)
• Creative video and photography creative briefs
• Create a comprehensive event in a box to equip field teams with marketing assets, templates and tools to leverage for local events
• Establish metrics for success based on benchmarks
• Analyze event operations and prepare and implement recommendations for improving operational efficiencies within events

Qualifications:


• Bachelors Degree
• At least 5 years of digital and event marketing experience 
• Creativity to craft compelling messages and content
• Excellent writing skills, attention to detail and customer focus
• Proficient in Microsoft Word, Excel, PowerPoint and OneNote
• Video production experience a plus
• Highly self-directed; thrives in a fast-paced, agile environment. Strong multi-tasking and organizational skills. Knows how to prioritize effectively to achieve the best outcome.

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