This online store Global Media Team leads this Tech Giant's e-commerce marketing, and a rapidly growing global online business. The team currently runs digital performance marketing programs in more than 50+ countries around the world. The team is responsible for driving online sales of products at the site, which offers consumers a compelling online destination to buy leading first party and partner products, and digital products such as apps, games, videos, music, and books online.
The e-commerce media manager will be responsible for the overall planning, execution, and reporting for online paid media campaigns including, reporting, optimization, and stakeholder management. The role requires strong collaboration skills to work with multiple teams, global media agency, partnership with product teams, and the Store Online Business Team.
Key requirements are:
(1) experience with acquisition/ecommerce media plans and tactics,
(2) strong analytical skills to understand tactic results and drivers, and
(3) tactic understanding across SEM, Display, Social, and Affiliate in an e-commerce environment.
Key Areas of Responsibility:
Manage day to day execution of campaigns
Be the single point of contact on the respective campaigns being executed across multiple stakeholder teams
Drive insight development related to campaign performance
Lead development of test and learn plans across paid media, and drive coordination and collaboration with other teams.
Manage forecasts, budgets, and performance reporting for the campaigns.
Present category/campaign business results and insights to senior leaders and executives on a regular basis (scorecards, testing results, new initiatives, business reviews, etc.).
Bachelor’s Degree required, MBA preferred.
5+ years of digital marketing experience in a consumer e-commerce business.
Performance/acquisition campaign planning and execution results in prior roles
Ability to influence multiple stakeholders and leadership across the business.
Strong analytical and quantitative skills; ability to use customer and acquisition data, and business metrics to support business decisions, optimization, and generate insights.
Demonstrated ability to operate both tactically and strategically in a very dynamic and changing environment.
Ability to manage multiple stakeholders and internal business teams.
Exceptional communication and collaboration skills.