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Marketing Manager, DMP & Display Job Description: The Marketing Man

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Contract opportunity with possibility of extension or perm with Fortune 500 Tech company in Menlo Park!

Job Description: The Marketing Manager will join the Display & DMP channel lead in helping deploy audience & media strategy for a recently added product line. The Marketing Manager will also steward the existing Display program, serving as the primary campaign manager. Responsibilities include campaign management, optimization strategy at the campaign and program level, performance/insights communication and DMP audience development with guidance from the Display & DMP channel lead. The Marketing Manager will work with the vendor of record and interface with internal media and analytics stakeholders to ensure successful operation of the Display channel.

This is an exciting role that will provide an opportunity to work with a great team at a Fortune 500 company & to directly contribute to a trend-setting Display practice in the US market. Additionally, the role will provide an opportunity to define & deploy strategy for a new product within the ecosystem.
The contractor position is full time, with potential to become a permanent role.

To be successful in the role, the marketing manager must have:
• Display media planning
• Display campaign management (traditional and programmatic)
• Audience development and data management platform experience
• Hands-on experience with DMP & DSP buy platform consoles like MediaMath, X+1, Turn or others
• Ability to optimize and work outside traditional view & click-through CPA metrics
• Excellent communication and project management
• Strong business acumen
• Prior creative or brand experience is a plus

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