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Marketing Manager Consumer marketing and video development

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Aquent's client with offices in Alpharetta, GA has a need for a Marketing Manger with experience with Video creation as well as customer campaign development. This is a CONTRACT position- ON SITE and Full time hours. This contract is for a minimum of 7 months with the likelihood of extension.

Primary Skill Requirement
Video creation, management, production CRITICAL for success - MUST have that.


The Internet Sales & Operations team is looking for an exceptional, driven, innovative individual to drive online sales and service for the wireless customer base via My Verizon Online and My Verizon Mobile via campaigns that leverage and promote Video. Position also includes the creation, management, measurement and execution of all Service/My Verizon video as well. This person must have direct experience and successful results with online base sales and service marketing initiatives, executing in many media channels. The position will be responsible for internal and external communication on key marketing initiatives to their assigned channel (retail, online, video). This position is also responsible for service related “How To” Video development, management and maintenance and implementation for My Verizon.
Key Responsibilities
• Drive Sales: drive Gross Add (new line of service), Upgrade and Accessory take rates for the wireless customer base using My Verizon – online and mobile
• Drive Service (registrations, active users and key transactions): drive My Verizon registration and utilization for the customer base – change customer behavior by moving customer service traffic out of call centers and stores and online for service transactions and support
• Create sales and marketing campaigns that drive sales and utilization online and on the mobile. Campaigns will be executed across several media/channels and must drive results and change customer behavior
• Manage each campaign across several teams to completion and obtain, measure and communicate campaign results
• Partner with MarCom, CRM, Analytics, Customer Service, Retail and other relevant teams/individuals to execute campaigns and measure results
• Complete communication and marketing plans for each campaign and communicate to impacted teams in a timely manner
• Meet aggressive deadlines, manage multiple projects simultaneously and working in fast-paced, dynamic, customer and team-oriented work environment
• Take accountability for online sales and utilization performance for all campaigns
• Visualize and understand the overarching ISO objectives; learn and manage the process, people and systems from beginning to end, all while with pleasing multiple stakeholders and managing conflicting priorities

Video Development Responsibilities:
• Responsible for service related “How To” Video development, management and maintenance for My Verizon.
• Participate on key calls and communications to keep track of updates to products and process flows to ensure that videos are constantly up to date, as well as identify where there are needs for new video content to be created.
• Work with internal stakeholders (SMEs) to get the information needed to create the videos and route back stakeholders to for approvals.
• Work with third party vendors for video production. Will also be responsible for posting video content through internal tools (CQ5 and Scene 7) to our Video Gallery, and sharing content with internal and external stakeholders to identify where content can be utilized in additional placements, communications and marketing campaigns. Will assist in reporting and analysis to tie back to internal KPIs.

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