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Marketing Manager, B2B

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The Marketing Manager establishes and executes a vision for the growth and profitability of client’s business within the assigned market segment, including pricing strategies, product development roadmaps, and customer relationships. They have primary responsibility for the segment P&L, representing the business at monthly reviews, articulating the segment performance compared to plan. Additionally, the Marketing Manager communicates actions and timelines to mitigate business challenges and deliver the full year business results in alignment with expectations.

Specific Responsibilities:
- On a global basis, marshal resources, gain alignment, and influence others in pursuit of business targets and objectives. A strong global, cross-functional skill set is required.
- Recommend short and long-range Segment goals in support of objectives and policies and direct the development of plans and programs for attainment of Division goals relating to marketing, manufacturing, sales, and engineering.
- Provide leadership to, and generally supervise all operating activities of the Segment, including but not limited to the development, production, promotion, and sales of its products and services, in such a manner as to ensure the attainment of stated objectives of return on investment and operating profit.
- Guide the development of short and long-range operating forecasts; ensure that projections are realistic in relation to human, financial and material resources; review and update short and long-range forecasts; submit the annual budget, including the proposed capital and extra-ordinary expenditures programs with appropriate recommendations.
- Appraise, on a monthly, quarterly, and annual basis, the results of operations as compared with goals, plans, and programs for inventory investment, sales, profits, and growth.
- Responsibility for segment P&L as well as all pricing matters associated with the Segment. Must have a robust understanding of the cost structure of the segment. Must closely monitor and manage segment warranty expenses to ensure targets are being met along with maintaining specific objectives and action plans in place to reduce warranty costs and frequency.
- Direct the planning, promotion, and exploration of domestic and international markets to ensure continued and expanded use of products and services.
- Assure that the segment’s products and technology are developed and maintained in a leadership position in the industry; approve product engineering and technical development programs for inclusion in operating budgets and evaluate observed results.
- Direct the segment program pertaining to advertising, sales promotion, and customer relations in conjunction with the Public Affairs and Advertising departments; participate in assessing the effectiveness of performance of total program; give guidance and direction of the development of general plans and strategies; and assure proper coordination with all other function areas.

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