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Marketing Manager

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Our healthcare client located in Salem, VA has an immediate need for a contract Marketing Generalist. This is a contract working up to 40 hours per week. Provides marketing support for all Lewis-Gale facilities and service lines in such areas as collateral development, advertising, public relations, internal communications, and digital marketing, among others.

Drafts plans for and executes marketing/advertising campaigns with specific, metrics-based goals related to volume, earnings or image.

Assists in measuring impact of marketing activities using ROI modeling.

Writes copy for and helps maintain website(s). Works with division resources on design and navigation enhancements.

Responds to routine media requests (e.g., patient condition inquiries) as well as gain earned media for assigned services lines and facilities. Drafts news releases.

Coordinates and assists in development of videos and other digital products.

Interacts with Contact Center to maximize its value.

Plans, promotes and holds special events designed to raise awareness of the market’s capabilities and strengths.

Assists with internal communications and publications.

Serves as marketing lead in absence of Director.

Other duties as required.


Qualifications


Education and Experience: Undergraduate degree in journalism, public relations, marketing, business, communications or a related field from an accredited college or university. Background in healthcare a plus. Must possess strong written, oral, and presentation skills, as well as project management and analytical skills. Ability to work on multiple tasks simultaneously and to interact with diverse internal and external groups in a way that reflects favorably on the organization.

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