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Marketing Manager

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Marketing Manager Job Description

Summary
Responsible for managing and implementing all aspects of marketing. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives, with a primary focus on Internet marketing and supporting lead volume.

Primary responsibilities
Work with president to plan marketing and branding objectives.
Lead all areas of content generation and production across all media platforms.
Prepare marketing strategies alongside other company executives and staff.
Prepare and analyze monthly reporting and recommend changes to marketing and business development strategies based on analysis.
Prepare and adhere to marketing budget.
Edit websites as needed (all Wordpress websites).
Create and manage email campaigns.
Create press releases.
Create graphics and publications for both web and print.
Gather and analyze customer insight.
Engage consumers on social media.
Drive overall CRM and direct marketing.
Engage other organizations within the community.
Organize, plan and implement events.
Manage Google apps for current and new employees.
Prepare post-closing packages for clients, and keep-in-touch campaigns.

Required Skills
Creative and analytical ability to identify marketing strategies and implement new campaigns.
Excellent writing skills.
Extremely organized.
Fluid knowledge of multiple social media platforms.
Full understanding of internet marketing methods and strategies.
Word Press site management skills.
Some knowledge of HTML a plus.
Graphic design skill required. Photoshop, InDesign.
Fluent with Apple Computers a plus
Full understanding of Internet marketing methods and strategies.
Entire Microsoft Office Suite.
Search Engine Optimization knowledge.
Basic knowledge of Google Adwords.
Video editing experience preferred but not required.
Ability to create engaging email campaigns.

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