Location : 1221 Avenue of the Americas New York NY 10020 United States
Duration : 6 months
Job Summary :
Candidate will contribute to the development and implementation of integrated ad sales marketing strategies and solutions for customers across the company's multi-channel, genre: sports, scripted, reality and multi-platform initiatives: on-air, online, mobile, social, local, emerging media, etc. Candidates ideally will have a full-bodied background of agency, client, TV and digital experience while providing category-specific knowledge. This position reports to the Director, Hispanic Client Solutions.
Job Requirements :
Aptitude to work collaboratively with cross-functional teams
Experience working within the Sports marketing world; passionate sports fan
Proven ability to project manage successfully
Ability to articulate campaigns user experience across digital platforms, both verbally and written
Proven ability to partner effectively with a Sales organization, senior management and external parties Excellent organizational and multi-tasking skills with solid attention to detail
Strong ability to anticipate and accommodate needs, requests and issues
Excellent written and verbal communication.
Strong, effective public speaking skills.
Must be able to contribute ideas in a creative group atmosphere.
Ability to generate creative concepts based across genres: Sports, Scripted, Reality, Specials and more.
Proficiency in MS Word, Excel and PowerPoint
Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development.
Bilingual preferred (Spanish and English)
Job Responsibilities :
Partner with sales and network partners to formulate marketable sales strategies that are customized to fit specific client objectives; includes the “big idea” brainstorming and liaising with network and site-specific marketing teams to create compelling cross-property portfolio sales programs (reactive sales support);
Lead the creation of client-specific Marketing opportunities, including scheduling brainstorming meetings, obtaining producer/legal approvals, and working with our content team to establish production costs/talent fees;
Create, socialize and execute packaging strategies that leverage the company's Hispanic brands; identify cross-platform opportunities for potential increase of overall client spend. Collaborate to identify, develop and properly package new emerging ad opportunities around key product offerings including Mobile and Social Media experiences;
Manage the execution of multi-platform packages sold to advertising partners. Ensure accountability, message consistency and deliverables are met by all internal producers and partners;
Oversee the post-sell process to help address campaign questions/refinements and maximize campaign delivery. Work with Director to be day-to-day point of contact for inbound marketing requests and communication hub for Client Partnerships team, Sales team and agency/client partners. Prioritize and track opportunities; manage partnership timelines, workflow and report team progress to Director/VP;
Accountable for consistent and timely communication of relevant information as related to assigned shows/properties, such as potential sales opportunities (i.e. special episodes, stunts), changes in production timelines, etc. Liaise with all appropriate internal groups (digital sales, partnership marketing, on-air marketing/sales, editorial, research, etc.) to facilitate efficient and transparent communication;
Conceptualize ideas that connect with consumers that leverage the advertiser communication goals and the company's properties;
Ability to communicate marketing concepts in a client meeting to support the sales process;
Deep knowledge of and ability to communicate an idea through the lens of each medium and division of the company that best leverages that medium (i.e. online, mobile, social, VOD, second-screen, on-air, etc.)
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