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Marketing Manager

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The Marketing Manager is responsible for developing marketing strategies and plans to meet the goals and objective of the company in partnership with the Director of Marketing and in consultation with digital and traditional agency partners. The Marketing Manager independently manages execution of the plans, ensuring that campaigns launch on time and within budget and makes recommendations for adjustments as necessary, implements effective data tracking and use quantitative data to refine plans as necessary to achieve company goals.

This role also supervises a Marketing Associate(s) in their day-to-day tasks, managing their workload and work quality, and assisting with prioritization.


 Collaborate in the development of marketing strategies for organization in support of their goals such as increasing enrollments and institutional awareness in their educational and geographic sectors.

 Marketing strategy and campaign execution that includes: maximization of leads/enrollments; elevation of corporate image and message; improvement of quality and processes; increased efficiencies; effective database mining, actionable quantitative analysis.

 Manage and mentor assigned staff in their day-to-day tasks, priorities, and work load, ensuring that project requests are tracked for timely delivery to media placement agency and clients, budgets are properly tracked, accurate reporting of leads and assigned projects are completed within standard expectations of quality and within the given timeframe and work to ensure positive outcomes.

 Utilize expert level of digital and traditional media strategies and best practices to implement effective and cost efficient campaigns for assigned affiliates; analyze quantitative results to aid in refining strategies and campaigns for continuous improvement.

 Develop specialized knowledge of products, markets, customers and competitors in support of sales and marketing management. Stay abreast of key developments in the relative markets served by the department and the activities of the competition and work with marketing management and team to create responsive strategies.

 Manage the project details related to lead cultivation programs for organization to result in increased lead conversion, brand awareness, word-of-mouth and referrals.

 Collect and analyze data from a variety of sources, both internally and externally to accurately assess market trends and identify marketing opportunities.

 Undertake special projects and other duties as requested.

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