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Marketing Manager

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Own campaigns on the eComm website. Use the companies tools (Content Symphony/Sonar) and will need to know xml and html. Work with various teams across different groups to make sure the campaigns are developed and executed. Organize the other teams' processes, and then aggregate them and incorporate them into the department process, so that the department has placements within the other teams' spaces. (project management experience will be a plus)
This person needs to be able to put together and understand the metrics that the team runs. Some comfort with SQL is preferred (manipulating existing SQL queries).

Bias for action, ownership, and diving deep are the big leadership principles.

This department is expanding and looking for a results-oriented Marketing Specialist with strong attention to detail that enjoys working in a fast paced environment. The Marketing Specialist will support all grocery and health & personal care categories and will play a significant role in creating an engaging customer experience through development of content for multiple marketing channels. Job functions will include:

· Email Marketing: Targeting, QA, execution, and reporting of retention marketing emails to support vendor initiatives, seasonal events, and other category priorities.
· Marketing Campaigns: Manage marketing activations, build site content, and report on performance of merchandising campaigns.
· Buying Guides: Develop buying guides to engage with and educate customers and increase conversion.
· Detail Page Optimization: Work with vendors to create and set-up A+ detail page content to improve conversion.
· Reporting & Analysis: Manage and create web analytics dashboards to improve the site experience.


Basic Qualifications
• Bachelor's degree
• MS Office
• Excellent verbal and written communication skills
• XML/HTML skills: no need to hand-code, but you can troubleshoot and know your "" from your "

Preferred Qualifications
• Experience writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper.
• Ability to conceptualize and execute projects (project management), with strong bias for action and ability to prioritize and meet deadlines.
• Aptitude for organization.
• Experience managing large amounts of data (some comfort with SQL is preferred - ability to manipulate existing SQL queries).
• Experience with online retailing.
• Understanding and use of web metrics and how to gauge.

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