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Marketing Manager

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A fun technology company is is looking for an energetic, driven Marketing Manager for a 5+ month full-time contract position. The Marketing Manager will own marketing programs and promotions from start to finish – specifically executing those programs across the website and webstore along with driving demand generation programs, using:

Display Advertising
Search Marketing
Affiliate networks
Content marketing
Email campaigns

Responsibilities
Manage advertising campaigns from end-to-end: craft quarterly briefs and digital advertising strategy, develop KPI’s, manage agency and drive internal execution
Webstore merchandising: manage all daily aspects of the webstore, including new product introductions, promotions, seasonal content, etc.
Work with internal creative team to drive development of all program and campaign assets including digital display units, website and store banners, email campaigns, product photography and more
Contribute to store performance analysis, forecasting and budgeting
Contribute to the planning and development of new site/store features and enhancements, coordinating as needed with internal web team and external developers
Track, measure, analyze and report on site/store performance and recommend changes to information architecture, design and content as appropriate
Support current affiliate programs (coordinating creative assets, payments, etc.)
Drive email marketing efforts, developing content strategy, creative and deployment of transactional, informational emails, drip campaigns, newsletters, etc.
Contribute and assist with other marketing projects and efforts as need arise

Requirements
At least 4 years of consumer marketing experience with 1 year in a manager role. Experience in consumer electronics a strong plus
Strong quantitative analytical skills with experience having managed digital advertising programs
Great copywriting and communication skills
Experience juggling multiple projects and willing to get your hands dirty as needed
Quick learner and able to handle a fast-paced environment
Strong work ethic, highly organized, conscientious and detail-oriented
Bachelor’s degree is a must. Business/marketing degrees preferred but not essential

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