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Marketing Manager

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One of our valued clients in the financial asset protection industry is seeking a Marketing Manager for a temp to hire role in their Hayward, CA office. Candidates with technology background and understanding of taking technology live and social media management would make a good fit.


Below are the job responsibilities for the role and skills they are seeking in a candidate.

Develop, deliver and support the Marketing Plan within budget constraints. Drive leadership marketing efforts to differentiate (the company) from everyone else in the market
Position reports to the Global Director of Sales & Marketing.
Responsible for the inbound and outbound marketing activities for the Company products. Will craft the messaging and positioning for products. Conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

5+ years of software product marketing experience with at least 2 years’ experience in a field facing role. Bachelor’s in business or marketing. Very strong written communication skills. Excellent people and management skills to interact with staff, colleagues and cross- functional teams, and third parties. Broad marketing experience and skill sets needed to address diverse Marketing requirements. Brand development and management, copywriting for various platforms, production process, website management, tradeshows/events, database and list management, promotions, public relations, all digital marketing channels and platforms, social media, including management of SEO and content marketing programs

Develop product positioning and messaging that differentiates our products in the market Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products. Work with Product Management on the launch plan of new products and releases and manage the cross-functional implementation of the plan Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them. Demand generation – develop the strategy, conceptualize programs, manage hands-on execution and measure performance that drive demand for your products.

Performance is monitored through Key Performance Indicators and individual review with Management. Targets to be discussed at review. (Annual goals will be established at the beginning of the year).

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