-Research market conditions in local, regional, or national areas to determine potential sales of a product or service.
-Responsible for gathering information on competitors and methods of marketing and distribution.
-Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
-Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
-Develop pricing strategies, balancing firm objectives and customer satisfaction.
-Management - direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
-Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
-Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
-Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
-Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
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