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Marketing Manager

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Our client in Davidson, NC is in need of a Marketing Manager to fill in for an employee leave starting in August and running through October.

Major Responsibilities:
- Research market conditions in local, regional, or national areas to determine potential sales of a product or service
- Gather information on competitors and methods of marketing and distribution
- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
- Develop pricing strategies, balancing firm objectives and customer satisfaction
- Oversee daily activities of marketing and sales staff
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends

Minimum Requirements:
- Bachelors degree in marketing or equivalent training
- 6 years related experience
- Strong verbal and written communication skills, negotiation skills, customer service and interpersonal skills
- Expert knowledge of principles and methods for showing, promoting, and selling products or services
- Ability to develop marketing and pricing strategy
- Knowledge of media production, communication and dissemination techniques and methods

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