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Marketing Manager

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Our client is a one-stop shop for health-conscious and savvy parents. They design high-quality baby products and distribute them on a sleek eCommerce platform, and they’re looking for a Marketing Associate who has a proven track record of executing an eCommerce marketing strategy from the ground up. As their Marketing Manager, you will drive marketing execution and be a key part of their small, dynamic team.

You’ll also:
• Contribute to all marketing for our client., including managing and executing marketing plans and strategies. Determine resource requirements and hire/manage agencies, freelance resources, and internal staff as needed.
• Gain a full understanding of the mom & baby industry, all target markets, and customer requirements to help determine marketing strategies in multiple countries.
• Execute the online customer acquisition and retention strategy for our client across a wide range of channels, including (but not limited to) display, social media, paid search, and email.
• Drive and manage the thought leadership content including social media, blogs, bylines, press, and other outlets.

To be considered, you’ll need:
• 3-5 years online marketing experience OR experienced consultant
• Demonstrated ability understanding marketing strategy and communications disciplines and the ability to execute clear positioning and value-based messaging to a variety of target audiences
• Experience executing various marketing activities and communications (emails, newsletters, webinars, events, website, etc.)
• Attention to detail with exceptional written and verbal communication skills
• Able to pivot readily and react to real-time data; able to multitask and work independently & as part of a team
• Able to implement data-driven marketing strategies; experience with analytics required
• Able to thrive in a fast-paced startup environment; startup experience required
• Passion for design and retail; experience in graphic design a plus
• Chinese language ability and understanding of Chinese culture a plus
• Flexibility to support international travel

They provide challenging work, opportunities to learn, leadership experience, a company in an exciting stage of development, and the freedom to do your work the way only you can do it. They’re well-funded, fun, and passionate. You will be building an exciting company, solving unique challenges, and learning from the lessons along the way.

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