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Marketing Manager

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AQUENT is seeking a Strategic Marketing Manager for an exciting opportunity in the RVA!

Business Responsibilities:

• Build and deliver 2015 Sales channel marketing strategy, partnering with business, brand partners and external agency to define objectives, align to a schedule/budget and set and measure goals associated with the channel growth plan
• Execute Sales channel marketing plan, including production of collateral packages and communications, ensuring consistency and integration with brand/campaign guidelines and coordination of routing/reviews for timely and smooth delivery
• Attend weekly Sales team meeting with business leads
• Brief and lead external agency in creative development of Sales materials (multiple formats – e.g. video, print, etc.)
• Attend Brand team meetings and conduct updates to team on Sales channel marketing progress
• Develop and support Sales channel learning agenda (research), driving integration with broader brand segment learning objectives
• Promote Brand awareness and manage consistency, building a bridge to other acquisition channels
• Champion segment business and marketing objectives amongst partners
• Initiate recommendations to improve process and overall efficiencies

Experience:
4-year degree in Marketing, Communications, or Business. MBA Preferred . 5+ years experience in an organizational role, preferably in a marketing or agency environment. Preferred: 2+ years experience with Sales channel marketing (collateral, events, etc.), or fast-paced, advertising agency environment managing multiple projects for multiple customers/accounts. Account Management experience a plus.

Industry Knowledge:
Confident in leading marketing projects for multiple clients. Small Business/ B2B and/or financial industry experience a plus. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.

Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Powerpoint, Acrobat - 1 +

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