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Marketing Manager

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Summary: As a key member of the Marketing team, this position is responsible for promoting the electrical demand side management and energy efficiency programs in the residential and small commercial segments.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Interfaces with electric utility clients nationwide and internal personnel in order to develop marketing strategies and to seek approval for annual, quarterly and monthly marketing campaigns for each market.

Actively incorporates learning from results of prior marketing campaigns (direct mail, email/web marketing, face to face sales, etc.), utility client feedback as well as feedback from customer surveys, etc.

Accomplishes customer enrollment targets by executing marketing plans within established budgets for each market. Coordinate with the operations team to ensure that customer enrollments match installation capabilities. Work with management to establish forecast enrollments and budgets necessary to achieve contractual requirements.

Develops innovative marketing channels and campaigns and customer targeting and segmentation strategies that assist in meeting enrollment targets.

Analyze customer data to identify optimal targets to approach for demand response programs.

Coordinates the work of outside contractors (video production or animation etc) and in-house creative agency as needed, to accomplish the timely launch of marketing campaigns and customer enrollment goals.

Tracks marketing campaigns and coordinates with finance team to ensure that expenses incurred on behalf of clients are appropriately allocated and clients are billed based on agreed upon rates.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: Bachelors Degree (B.S./B.A.) in Marketing or Communications or equivalent with five years experience in marketing consumer services (B2C or B2B). Direct mail experience preferred, though not required. Experience needed in working with cross-functional teams.

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