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Marketing Manager

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Are you a marketing manager with acquisition and cross sell experience? Comfortable driving strategy and managing process and people? If yes - I have the opportunity for you!

In this role you will:
• Conduct and attend Marketing meetings, work with M&A strategists, Business Analysts and Creative Directors to understand objective of solicitation/internal campaign initiative
• Oversee the writing of the Marketing briefs to ensure quality of information for campaign execution
• Work with M&A team to analyze research on targeted demographics
• Direct and manage marketing and creative teams
• Promote Brand awareness and manage consistency
• Partner with internal and external clients to leverage relationships for optimal execution of marketing strategies
• Work with other Senior Level Marketing Managers to evaluate the results of Focus Groups for product testing/research to implement upcoming campaigns
• Initiate recommendations to improve routing and creative process and ways of improving the overall efficiencies

Experience:
4-year degree in marketing, communications, or business. MBA Preferred . 8+ years experience in a strategic management role, preferably in a marketing/product management or agency environment. Preferred: 4+ years Direct Mail experience, or fast-paced, agency environment managing multiple projects for multiple customers/accounts. Account Management and/or Strategic Advertising . Product/Financial/Credit Industry experience a plus.

Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.

Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 3+ (a plus), Acrobat - 1+

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