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Marketing Manager

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The Consumer Acquisition Marketing team is responsible for the delivery of core creative strategy, creative development and the delivery of offline broadcast communications which contribute to achieve our acquisition targets. Our role is to work closely with the Brand Management teams to develop all core through the line campaigns - ensuring they are creatively consistent where necessary, co-ordinated across all areas of the business and delivered on time. Additionally to build strong relationships with our creative and media agencies working to strong deadlines for all executions. The team are responsible for driving our targets across a number of channels – DRTV, national press, consumer press and media inserts, as well as leveraging opportunities within the wider business.


Key Responsibilities
1. Campaign Planning
• Be the central contact for the campaign at hand
• Circulate timing plans, Go to Market plan and deadlines to all agencies to manage expectations & drive deliverables for each campaign
• Keeping an up to date status and timeline for all campaigns - ensuring all key stakeholders have input and agree to timings/deadlines
• Coordinate key meetings – set up key stakeholder meetings, through campaign working groups, creative showcases and planning mtgs
• Present creative to senior Directors
• Champion content selection for all campaigns – working closely with the Content Marketing team and ensuring the very best imagery is available for use, supplied in correct format and delivered on time for all campaign comms
• Build good relationships with external creative agency(ies) and internal routes to market and be the day-to-day POC for all queries
• Set up and co-ordinate agency status meetings

2. Campaign Delivery
• Collate information from all key stakeholders to input into creative brief
• Work with existing departments & agencies to ensure agreed viewpoint on timings and specific deadlines
• Input all stakeholder feedback
• Distribute campaign updates to all key stakeholders across other RTMs
• Work with our creative agencies and print management team to execute all ‘direct’ versions of each campaign across National Press, Consumer Press, Media inserts and Backboards.
• Work with our internal Media Controller to understand agreed deadlines for each format and channel

3. Creative Development
• Manage the creative development & approval process – develop ‘master creative’ from briefing to full sign off & delivery:
• Develop & write creative brief incorporating all marketing channels
• Coordinate TTL agency briefing sessions
• Assess creative against brief; collate creative feedback from key departments (Brand, Legal, Product and Content) and manage/action rounds of amends
• Lead creative research for campaigns – write brief, deliver stimulus, attend session and support to debrief
• Ensure creative integration – working with Brand, Customer marketing, agencies and RTMs
• Get sign off on final artwork/copy from all stakeholders
• Create ‘Campaign Guidelines’ – once master artwork agreed, handover to routes to market to develop their bespoke formats along with clear guidelines for use
• Work with Senior Marketing Manager to deliver campaigns on time & to budget on a campaign by campaign basis
• Ensure on-going creative consistency across all RTMs ensuring it aligns with original objectives
• Creative library – own and deliver soft copy campaign guard books with all master & route to market specific creative
• Create and own a central store of all campaign material delivered
• Ensure all creative & presentation materials supplied for reviews and approval meetings
• Work with Brand to manage the upload of all campaign communications and material to the Brand site


4. Finance and Reporting
• Manage all PRs through ARIBA and drive financial sign offs /processes with our agencies
• Liaise closely with Finance to work within budget and to the Financial calendar
• Track creative and media costs for campaigns on a week by week basis and ensure we deliver campaigns on budget
• Provide regular sales and performance reporting
• Help drive forward key insights and learnings from post campaign reviews to ensure we optimise future campaigns



Candidate Specification

• 4 – 7 years of marketing experience across multiple disciplines
• High standard of education – degree and post-graduate level
• An energetic self-starter with a can-do attitude
• Comfortable with meeting the challenges of tight deadlines and managing multiple projects
• Capable of supervising others and leading small teams on projects
• Can grasp the “big picture” to optimise delivery of their part of the overall plan
• A resilient creative thinker who is flexible and determined
• Effective ownership and responsibility for all aspects of a project or campaign
• Strong communicator with good verbal and written skills as internal & external relationships are key to the role
• Previous experience of campaign management essential, especially with Email and Direct Mail
• A strong eye for detail, impeccable organisation skills and creative literacy are crucial
• PC literate and comfortable with Microsoft Office suite
• A genuine desire to Believe in Better

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