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Marketing Manager

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One of our largest entertainment partners is seeking an exceptional marketing manager for a popular online destination who will be responsible for planning, development and execution of consumer marketing programs to drive audience acquisition, engagement and loyalty. This individual will be focused on understanding the audience, traffic patterns and use of promotional tools to help achieve business goals. The ideal candidate is a tech geek who loves gadgets and is knowledgeable about trends in the consumer tech industry. 


The individual must be a self-starter who can efficiently prioritize multiple requests and objectives into actionable plans and tasks; has a strong understanding of online marketing and media; and has strong writing skills. 


Key Responsibilities

• Manage audience acquisition, engagement and retention programs via online advertising, email, partnerships (platform, video, retail), site & content integrations, contest promotions, social media, events, etc.
• Partner with content and product teams to develop and articulate marketing programs that deliver clear and consistent messages at every touch point with consumers
• Manage projects and key initiatives by developing comprehensive work plans, including schedules, key milestones and deliverables to help coordinate cross-functional teams towards achievements
• Define, measure and report on how programs are meeting business metrics
• Contribute to the development of consumer insights to inform individual programs and broader campaigns
• Develop consumer messaging strategies that reinforce the positioning of the site.
• Participate in development of brand identities, audience segmentations and brand positioning work     
 

Qualifications
 
• 4-6 years of marketing experience, product marketing or media experience.
• Hands-on individual who is creative, flexible, proactive and thrives in a fast-paced environment
• Strong project management skills
• Experienced with research (custom, syndicated and 3rd party)
• Experienced with online media fundamentals (targeting, analytics and quantitative/qualitative analysis, etc.)
• Experienced with building social media programs, i.e., contesting, ongoing brand optimization, etc. that integrate seamlessly as components of bigger marketing campaigns or initiatives

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