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Marketing Manager

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We are looking for a standout individual who can develop and execute strategic marketing plans
and non-dues revenue programs that achieve member retention and recruitment goals and
business objectives.

The Marketing and Business Development Manager reports to the Director of Communications
and collaborates with the Member Services Department and the Education and Events Director
on the annual conference.

Essential Duties and Responsibilities

• Conduct market research and analyzes data for appropriate outcome and implementation
(e.g., surveys, literature reviews, focus groups and questionnaires).
• Assist the Member Services department with marketing the association’s benefits to retain and
recruit members.
• Create, manage and market non-dues revenue products and programs, in collaboration with
staff and volunteers.
• Work collaboratively with the education/event management team and outside vendors on
the annual conference deliverables including expo hall booth and sponsorship sales,
development of on-site materials and signage and on-site execution.
• Create and manage marketing plans for the association’s educational programs in
collaboration with other staff and volunteers.
• Serve as liaison, when required, to specially assigned volunteer committees.
• Oversee the execution of social media marketing strategy. Administer social media content
and content development, including SEO and SEM. Track all social media activity.

Basic Functions

• Act as strategic marketing liaison across departments and volunteer committees
• Responds to member/non member inquiries in a professional, courteous, and timely manner.
• Adhere to production deadlines for all projects.
• Coordinates presentation materials for Board reports, marketing plans, recruitment/retention
efforts, new product development campaigns and select support initiatives.
•. Develop and maintain historical/statistical database and generate reports as requested

Required Skills and Experience:

• Demonstrated proficiency with personal computer (Microsoft Office Suite).
• Basic understanding of spreadsheets, information management and databases preferred.
• Ability to adapt to shifting priorities and responsibilities.
• Professional verbal and written communication skills.
• Degree preferred or equivalent experience

Salary commensurate with experience.

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