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Marketing Manager

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Our client is looking for a Marketing Manager to be the keeper of the voice and the champion of all of the primary marketing duties associated with their fastest-growing business units. This role will report to the VP of Global Marketing in Boston, but will be closely aligned with the President of one of their key Brands.

The candidate must have demonstrated skills in budgeting, negotiating, planning, project management and account leadership for a B2B brand, preferably in the Creative Agency, Staffing or Professional Services industries. The Brand Manager will be required to interact with internal and external resources in order to complete projects on time and on budget and with minimal supervision.

The selected candidate will require the confidence and experience to manage a broad range of marketing campaigns and projects from inception through completion with excellent follow-through and attention to detail. Proven, results-driven management of Internet marketing and print media marketing is required. In addition, this position has an emphasis on tracking results, and the candidate must enjoy working with people and conducting data analysis in order to contribute to the planning and execution of effective marketing programs.

Duties include, but are not limited to:

  • Managing a team, including a copywriter, social media manager and project manager, to execute on dozens of complex campaigns throughout the year.
  • Web-based media campaign development, implementation, maintenance, planning and tracking - including Facebook and web apps and custom content.
  • Direct mail campaign management, including concepting, and refining ideas and building strong recommendations for target lists and campaign goals.
  • Manage advertising projects for a variety of mediums, including brochures, direct mail, advertisements, web sites, and more
  • Work with the Project Manager to manage internal resources and outside printers, designers, video producers and web developers to provide turn-key project management for marketing projects
  • Coordinate Tradeshow arrangements for the specified brand
  • Investigate new marketing programs to generate sales leads and optimize media investment
  • Participate in development of marketing plan, and maintain primary responsibility for its execution
  • Support Public Relations and social efforts when necessary and applicable
  • Create/Develop methods for improving brand image and building brand equity
  • Provide sales support via the creation of sales support materials to assist in sales efforts
  • Creatively research, pitch and execute innovative new marketing programs to reach new clients and drive qualified sales leads

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