Marketing Manager

1 person likes this description

We are looking for a Marketing Manager for one of the leading broadcasting companies here in NYC.
Duties: The Marketing Manager will be an important member of the Brand Strategy and Multi-Platform Marketing team. Our client is continuing to focus on using digital and social media in order to support key brand initiatives.
The Marketing Manager will work to develop the interactive and social media strategies for key series and network initiatives. This includes working to create and execute interactive campaigns, writing creative briefs and positioning statements, and managing all digital assets and content (working closely with the Digital Content team).
The Marketing Manager will be responsible for project managing both the interactive media buys and the creative for digital campaigns. He/she will manage agency relationships to develop impactful creative and develop media plans that reach the target audience. He/she will analyze, understand, and communicate on-going performance tracking based on network objectives in order to identify opportunities, growth initiatives, and areas of concern.
The Marketing Manager will stay at the forefront of buzz around shows by monitoring online activity and recommending strategic courses of action to increase social chatter around key client series.