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Marketing Manager

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Responsible for developing product marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy. Primary duties to include, but are not limited to: Builds market-specific, product-marketing plans. Assists in product pricing assessment and recommendations. Serves as a single point of contact on marketing issues and resolution. Coordinates the development and review of communication materials with appropriate resources. Leads development of marketing collateral to support marketing plans. Coordinates with public relations to support marketing initiatives. Provides leadership and direction to marketing support and creative staff.

Main Job Tasks and Responsibilities

•Implement marketing plans and projects for new and existing campaigns

•Work closely and partner with Marketing Director and outside vendors/agencies on campaigns, defining specific business needs, timelines, and production capabilities

•Monitoring job progress by tracking job schedules; communicating changes and job status; expediting requirements; resolving problems. •Review and report on all marketing activity and results

•Report on return on investment and key performance metrics •Create marketing presentations

•Reviews and Proofing for all deliverables, from matrix tables to pre-press and press proofs to final package proofs.

•Maintenance and creative updates for Landing Pages Education and Experience

•business or marketing-related degree or equivalent professional qualification

•experience in all aspects of managing marketing strategies •technical marketing skills

•relevant product and industry knowledge •experience with print and email production

EDUCATION/EXPERIENCE: Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background. Managed care experience preferred.

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