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Marketing Manager

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A leading Education media company is seeking a Marketing Manager to join their team! This is a great opportunity to have a ton of ownership over projects and initiatives within the company, as well as an extremely flexible work-from-home schedule!

This is a temp-to-perm opportunity.

The Marketing Manager is responsible for planning and implementing all marketing efforts for all of the conferences, books, and content related to web operations & performance. The Marketing Manager will also reach out on a grassroots level, gaining the involvement of key community members and organizations in conference marketing efforts through social media as well as traditional marketing channels.

This role will be based out of the HQ in Sebastopol, however there is an option to telecommute 2 or 3 times per week.

WHAT YOU'LL BE DOING:
Create and implement a marketing plan for each event and product that encompasses outreach via online, print, email, and individuals.
Provide written concept and content for each conference web site, using the online site as a primary vehicle to drive registrations. Collaborate with others on writing and tasks, as needed.
Develop marketing materials and disseminate as needed. Ensure that content drives conversions.
Research and develop relationships with key influencers and groups to gain their involvement in for promotions and activities.
Manage ongoing email blasts to promote event and products, including list selection and oversight of freelance writers.
Analyze and track results of marketing efforts (i.e. website statistics, list growth, customer/registration information, survey data, etc.) to improve effectiveness.
Strategize with program chairs/committee members, Sales, and other departments on integrated marketing ideas and tasks.
Execute all onsite marketing duties at every event/conference, including attendee experience, surveys, and slides.
Coordinate with the Sales team to ensure that sponsors are properly acknowledged and marketing portion of sponsor agreement fulfilled.


KNOWLEDGE, SKILLS AND ABILITIES:
Excellent project management skills
Strong writing skills with a demonstrated ability to write clear and compelling copy on technical subjects
Knowledge of web and print production process and materials
Familiarity with trends and issues in technology industries, particularly as it relates to programming languages, operating systems, and Internet software
Knowledge of the marketing best practices, for print and online
Proficiency with word processing applications, spreadsheet applications, and email
Familiarity with social networking and other online marketing tools
Aptitude for learning new tools and programs, such as SiteCatalyst, iPost, ExpectNation, GoogleDocs

MINIMUM QUALIFICATIONS:
Four year degree in Business, Marketing, or Management, or equivalent experience
Must be able to travel up to 25% of the time, including weekends and holidays

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