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Marketing Manager

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Our Team creates repeatable, scalable and cost-effective programs to aggressively drive new customer growth and engagement. To deliver on that challenge, we are seeking a seasoned marketing professional to fully understand, measure and then extend the number of customers acquired and engaged through our social platforms, programs and campaigns.

Reporting directly to Sr Manager, Social Marketing

Responsibilities include:
• Support the overall Marketing and Social Marketing Strategy and plans as driven by team manager, ensuring all social programs and campaigns are aligned and executed.
• Identify and engage our advocates and influencers, harnessing their power to produce a dynamic, passionate and ever-expanding global online community of our promoters and experts.
• Act as the social marketing campaign lead on assigned programs that cross integrated campaigns and standalone social programs.
• Develop viral and social content and experience, creating and amplifying conversations and outreach that compliment marketing programs and magnify the results.
• Build and manage social campaign calendar and deliverables, from kickoff with business and channel owners to campaign launch and post-mortem.
• Develop and execute the campaign on time, on brief and retain responsibility for all campaign deliverables.
• Coordinate campaign deadlines and resource requirements of centralized localization, creative design, legal, infosec & reporting teams.
• Work closely with Product Management to define & drive product changes and new features that will further boost vitality and customer engagement.
• Monitor, measure and report results, feeding analyses into future strategies, technology adoption and program optimization.

The ideal candidate will have experience:
• Running Social Marketing campaigns and programs
• Working with bloggers / influencers,
• understanding of how to build conversation, amplify content and story-tell for social engagement

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